Architect Building Brands,
Campaigns, Stories & Everything...
Except Buildings.
Omar Najmy — art director.
Brands and campaigns
since 2015. Riyadh.
I’m Omar Najmy, an Art Director
based in Riyadh, currently at Habbar.
I studied architecture. I don’t build buildings; I build the other kind of structure: brands, campaigns and stories, with an architect’s eye for system, proportion and load.
Since 2015, more than ten years now, I have designed and led brand and campaign work across Saudi Arabia, Egypt and the Gulf, at Gene Branding, RAM and now Habbar: from a football club’s new identity to national campaigns and luxury real estate.
Every brand is a building. Before a wall goes up, someone reads the ground, works out the load and draws a plan nobody will ever see. Brands are built the same way. I start below ground with strategy, lay the identity one brick at a time and bind it with a story that holds. The campaign is the facade: the part the street sees, and only as strong as what stands behind it.
How A Brand
Gets Built
01
StrategyFoundation
Research, insight and positioning: where a brand stands before it says a word. Nothing above ground survives a weak one.
- Brand strategy
- Positioning
- Competitive landscapes
02
IdentityBrick
One idea, made the same way every time, until people recognise it in the dark. That consistency is the brick everything else is built from.
- Visual identity
- Typography
- Brand guidelines
- Packaging
03
StoryMortar
What holds the bricks together: the idea people remember and retell long after the campaign ends.
- Concepts
- Taglines
- Scripts
- Worlds and characters
04
AdvertisingFacade
The part the street sees. Built to stop people, and only as strong as what stands behind it.
- Campaigns
- Film and animation direction
- Content
- AI-driven production
Site
Tools.
The trades I bring to every build.
Courses
LaidEvery wall goes up one course at a time. Mine started in 2015.
2026 — now
Art Director
Habbar · Riyadh
2025 — 2026
Art Director
RAM Creative · Riyadh
2023 — 2025
Jr. Art Director
Gene Branding · Riyadh
2022 — 2023
Sr. Graphic Designer
fiftyfive · Riyadh, remote
2020 — 2022
Sr. Graphic Designer
QStudio · Riyadh, remote
2017 — 2020
Sr. Graphic Designer
AZ Studios · Cairo
RecognisedWon with the team at Gene Branding.
01
Al QadsiahTransform Awards MEA 2025
- Gold Best Visual Identity, Sports & Leisure
- Gold Best Use of Typography
- Silver Best Creative Strategy
02
HalalTransform Awards MEA 2025
- Silver Best Visual Identity by a Charity, NGO or Not-for-Profit
- Bronze Best Creative Strategy
The First
Brick
Age 13
The first cartoon
A kid who drew all day and filled notebooks with stories. At 13 I made my first animated cartoon, frame by frame.
Cairo
Architecture
I studied how things stand up: structure, proportion, load. Everything that lasts has a plan underneath.
2015
First brands
I started building brands and campaigns professionally, and haven’t stopped laying bricks since.
Riyadh
Bigger walls
Identities and campaigns for ministries, national authorities, banks and brands across Saudi Arabia and the Gulf.
My Clients
Throughout my career, I’ve had the privilege of working with some of the most renowned brands in the industry. My diverse experience has allowed me to collaborate with major clients.
By understanding each brand’s unique vision and goals, I’ve developed strategic design solutions that not only elevate their presence but also build lasting connections with their audiences.
Have Something
To Build?
Bricks: yes. Buildings: still no.