Omar Najmy at
DMEXCO 2026
Site notes
Cologne, Germany
Omar Najmy travelled to Cologne, Germany, for DMEXCO 2026 as an art director representing Habbar, Saudi Arabia’s national advertising agency.
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DMEXCO is one of the largest gatherings for digital marketing, media and technology in Europe, held each year at Koelnmesse. For two days, Najmy moved between its stages and exhibition halls with two aims: a close look at the newest tools and formats reshaping advertising, and conversations about partnerships that could bring them to Habbar’s work in Saudi Arabia.
“Two days of conversations, new connections, ideas, and a closer look at what’s shaping advertising, media and technology,” he wrote after the event, calling it “great to experience one of the industry’s biggest gatherings and connect with people from different markets and backgrounds.”
For an art director who has been building brands and campaigns across Saudi Arabia, Egypt and the Gulf since 2015, it was a chance to read the ground before the next build.