Al Qadsiah

Branding01 of 07

A new identity for one of Saudi Arabia’s oldest football clubs.

Al Qadsiah

Details

Type
Visual identity
My part
Visual identity design
With
Gene Branding × Dragon Rouge
Year
2024

01

Foundation

The thinking

Al Qadsiah, one of Saudi Arabia’s oldest professional football clubs, set out to reclaim its legacy and shape a bold future. I worked on the visual identity at Gene Branding, with the Dragon Rouge team and Creative Director Ahmed Al-Abdullatif.

02

Structure

What I built

  • 01Visual identity
  • 02Typography system
  • 03Key visuals and applications

Transform Awards MEA 2025 — Gold, Best Visual Identity (Sports & Leisure) · Gold, Best Use of Typography · Silver, Best Creative Strategy

03

Facade

See it

Al Qadsiah, 1/4
Al Qadsiah, 2/4
Al Qadsiah, 3/4
Al Qadsiah, 4/4

← All work