Ixina: Quality Beyond Discount
Campaign03 of 04
Half price on every kitchen. So we broke the kitchen too.
Details
01
Foundation
The thinking
For Saudi National Day 96, Ixina cut prices with a historic 50% off every kitchen. The breaking didn’t stop at the price. We took it one step further and broke the kitchen. Literally.
02
Structure
What I built
- 01Creative idea
- 02Copywriting
- 03Production
03
Facade
Watch it
