Emkan: Dangerous App
Campaign02 of 04
An app so easy, it’s dangerous.
Details
01
Foundation
The thinking
With Emkan we launched a campaign that calls the Emkan app “dangerous”, for how easy and fast it is. The challenge was turning a negative word into the product’s best feature. The answer: its danger is in its ease.
02
Structure
What I built
- 01Strategy
- 02Creative idea and copywriting
- 03Production
- 04Social media content
03
Facade
See it
