Emkan: Wedding Finance

Campaign01 of 04

Wedding costs shouldn’t stand between you and marriage.

Emkan: Wedding Finance

Details

Client
Emkan Finance
Type
Campaign · 3 films + key visual
My part
Art direction
Year
2026

01

Foundation

The thinking

Emkan Finance offers personal finance with no salary transfer and a fully digital experience. The campaign speaks to the groom who has made up his mind but not his budget: “Wedding costs shouldn’t stand between you and marriage. Go for Emkan finance, and get married.” Three short films ask the questions every groom hears, and one key visual puts him at the centre of his friends.

02

Structure

What I built

  • 01Art direction across three films
  • 02Photography brief and composition
  • 03Casting and wardrobe references
  • 04On-set direction of the key-visual shoot
  • 05Key visual layout and final artwork

02·b

From brief to key visual

How it was built

Composition
01CompositionThe groom is the scene’s focus, the first place the eye goes. Two friends sit either side of him, and two figures cropped close to the camera frame the shot and add depth.
Casting & wardrobe
02Casting & wardrobeFormal Saudi wear for the groom. Simple white shirts for the friends beside him; a striped top and a white top for the figures in the foreground.
The shoot
03The shootThe frame as photographed, with the groom lit as the brightest point of the room.
Set variation
04Set variationA second backdrop tested on set for colour and warmth.
Layout grid
05Layout gridThe key visual built on a four-column grid, leaving the right side for the headline.
Final key visual
06Final key visual“Wedding costs shouldn’t stand between you and marriage.”

03

Facade

Watch it

3 films

Decided to complete half your faith?
Decided to complete half your faith?قررت تكمل نص دينك؟
Made up your mind to marry?
Made up your mind to marry?عزّمت على الزواج؟
We want to celebrate you
We want to celebrate youنبي نفرح فيك

← All work